It all started in 2020, driving around the beautiful landscapes of New Zealand, where the word 'Cocky' resonated for us as a term for Kiwi farmers.
Our aim quite simply, is to provide the right gear at the right price that Kiwis will love.
New Zealand farmers are robust, hard working and hard playing. We want to make sure we can satisfy their requirements – from sunnies to singlets and whatever we put a number eight wire approach to, we aim to deliver.