We're Kiwi-owned and represent quality in its finest form. Our mission is simple: create premium essentials for tradies, farmers, rugby supporters, and hardworking Kiwis who won't settle for cheap rubbish. Every product combines that premium feel with honest pricing and designs built for real life.
From the stretch and comfort of our moisture-wicking underwear to the crystal-clear protection of our polarized sunnies, we ensure every piece feels as good as it performs.
"Love having underwear that doesn't fall apart after three months of farm work. My wife's been buying Cocky for me ever since - says it's the first gear I haven't destroyed."
Ben BBWife-Approved Wear
"Been wearing these for eight months. Very impressed."
Loved by 10,000+ Kiwis
